4 Tips for successful B2B Influencer Marketing Strategy
B2C communication without influencer marketing has become almost unimaginable. It’s no wonder that advertising revenues here almost reach the billion mark.
CEO communication on LinkedIn for Walter annual review #bestofwalter
CEOs and executives are central figures for corporate communications and employer branding.
Q&A: Why is Panama PR now called thepublic®?
Since many of our clients and friends of the agency want to know why Panama PR is now called thepublic®, Meike and Christian have taken the time to answer your questions.
Trees in return for PR: fairventures reforests rainforest
thepublic is delighted to welcome fairventures amongst their clients.
Six strategies for dealing with critical media coverage
Bad news is good news. Because it sells better than success stories. And scandals are media gold.
Meet the team: Monika Scheel-Kassai
Moni is the agency’s linguistic talent: our certified translator has been part of thepublic team since 2016. In addition to looking after a number of lifestyle clients, she is also responsible for management projects and keeps a watchful eye on the accounts.
Critical media and riotous influencers?
Scandals are media gold! But why is the media so focused on the food industry and why do they always look for reasons to cover scandals?
Meet the team: Jonathan Wurster
Jonathan supports the technical team and is at home with protective cases, door systems or chipping, but – typically Panama PR – he also brings in other topics such as wine from time to time.
Made in Italy: Dolce&Gabbana x Donnafugata
Dolce&Gabbana and Donnafugata launched their first joint wine in June 2020: Rosa.
Don’t let a virus infect your reputation
The German-American team of Joe Communications organized for the first time ever, together with AmCham Stuttgart, the digital format “E-Business After Hours”. It generated a lively discussion on why reputation management should be an important part of the virus management plan.