Some things just need a little room – which we take up here with our own blog. We write about our work, from PR to Influencer Relations. And about the businesses whose communications we support.
By thepublic |
10. November 2025
Getting International PR Right
International PR is much more than just translating a press release. Every region has its own media culture, its own rules and communication styles.
By thepublic |
17. February 2025
4 Tips for successful B2B Influencer Marketing Strategy
B2C communication without influencer marketing has become almost unimaginable. It's no wonder that advertising revenues here almost reach the billion mark.
By thepublic |
22. August 2024
New Work at thepublic: Flexibility and self-determination based on conviction
I work remotely full-time. That's possible at thepublic. As a result, I don't have an office I can go to when I feel cooped up in my home office. It's my place to be for work that I can do with less time pressure.
By thepublic |
10. June 2024
Influencer Relations bei thepublic®
Spending large sums of money on marketing deals with movie stars, athletes, or fashion icons is still common, but another strategy is becoming increasingly popular: influencers act as authentic brand ambassadors, reaching a wide audience and building trust among the target group. We'll show you how thepublic® uses influencers in PR with the example of Germany's most popular apple brand: Pink Lady!
By thepublic |
14. February 2024
Successfully balancing family and career
We have been a member of the “Erfolgsfaktor Familie” (Success Factor Family) business network since January 2024. The program aims to make family friendliness a hallmark of the German economy.
By thepublic |
31. January 2024
AI tools in PR: opportunities and risks
Since ChatGPT was launched at the end of 2022, artificial intelligence has been a hot topic. AI tools have been tested and used both privately and professionally ever since. This is also the case in PR and international communications at thepublic®.
By thepublic |
21. December 2023
The OKR method—implementing PR projects in a targeted manner
OKR stands for Objectives and Key Results. We agree on overarching objectives and set interim results (key results) that will lead us to these objectives within a defined period of time.
By thepublic |
28. April 2023
Writing specialist articles | Insights into everyday PR work
Insights into everyday life at thepublic PR: How we write compelling specialist articles.
By thepublic |
1. March 2023
International PR in practice | From Stuttgart to Buenos Aires
Ricarda is 23 years old and a former working student at thepublic. Rici now works as an international intern at our partner agency Minerba in Buenos Aires.
By thepublic |
9. February 2023
CEO communication on LinkedIn for Walter annual review #bestofwalter
CEOs and executives are central figures for corporate communications and employer branding.
By thepublic |
4. January 2023
Q&A: Why is Panama PR now called thepublic®?
Since many of our clients and friends of the agency want to know why Panama PR is now called thepublic®, Meike and Christian have taken the time to answer your questions.
By thepublic |
27. June 2022
Trees in return for PR: fairventures reforests rainforest
thepublic is delighted to welcome fairventures amongst their clients.