Getting International PR Right
International PR is much more than just translating a press release. Every region has its own media culture, its own rules and communication styles.
4 Tips for successful B2B Influencer Marketing Strategy
B2C communication without influencer marketing has become almost unimaginable. It’s no wonder that advertising revenues here almost reach the billion mark.
New Work at thepublic: Flexibility and self-determination based on conviction
I work remotely full-time. That’s possible at thepublic. As a result, I don’t have an office I can go to when I feel cooped up in my home office. It’s my place to be for work that I can do with less time pressure.
Influencer Relations bei thepublic®
Spending large sums of money on marketing deals with movie stars, athletes, or fashion icons is still common, but another strategy is becoming increasingly popular: influencers act as authentic brand ambassadors, reaching a wide audience and building trust among the target group. We’ll show you how thepublic® uses influencers in PR with the example of Germany’s most popular apple brand: Pink Lady!
Successfully balancing family and career
We have been a member of the “Erfolgsfaktor Familie” (Success Factor Family) business network since January 2024. The program aims to make family friendliness a hallmark of the German economy.
AI tools in PR: opportunities and risks
Since ChatGPT was launched at the end of 2022, artificial intelligence has been a hot topic. AI tools have been tested and used both privately and professionally ever since. This is also the case in PR and international communications at thepublic®.
The OKR method—implementing PR projects in a targeted manner
OKR stands for Objectives and Key Results. We agree on overarching objectives and set interim results (key results) that will lead us to these objectives within a defined period of time.
Writing specialist articles | Insights into everyday PR work
Insights into everyday life at thepublic PR: How we write compelling specialist articles.
International PR in practice | From Stuttgart to Buenos Aires
Ricarda is 23 years old and a former working student at thepublic. Rici now works as an international intern at our partner agency Minerba in Buenos Aires.
CEO communication on LinkedIn for Walter annual review #bestofwalter
CEOs and executives are central figures for corporate communications and employer branding.