Consistently thinking ahead: Engineering Kompetenz en route to digitalisation.

Walter AG from Tübingen is one of the world’s leading metalworking companies. The machining specialist offers a comprehensive range of precision tools for the automotive, aerospace and rail industry as well as mechanical engineering. At the Walter Technology Center, Industry 4.0 becomes tangible. thepublic® has been supporting Walter AG in all areas of communication since […]

Comité Champagne: unique diversity, peerless tradition

thepublic® represents all 16,200 Champagne growers and 370 Champagne houses in Germany and Austria on behalf of the Comité Champagne. Our communication on the protected designation of origin complements the brand communication of the individual producers. Our mandate: to promote knowledge of the AOC Champagne among professionals in wine distribution, HORECA and educational institutions.Unser Mandat: […]

XROC by AUER Packaging: Ready for any mission!

On land, water or in the air: the XROC case protects high-quality equipment from water, dust and vibration. With XROC, family-owned company AUER Packaging has launched a protective case series of the highest quality. Hunters, photographers and sports fishing enthusiasts alike appreciate the product for its robustness and light weight. Since 2018, thepublic® has been […]

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Crunchy, juicy, fragrant: Pink Lady Apples

Pink Lady is one of the best known and most popular apple brands among German consumers. For more than 25 years, Pink Lady Europe has been backed by a cooperatively organised community of over 3,180 producers, 84 sorting and packing stations, 13 approved fruit distributors and 10 nurseries in Alto Adige, France and Spain. Since […]

Trees in return for PR: fairventures reforests rainforest

thepublic is delighted to welcome fairventures amongst their clients.

Six strategies for dealing with critical media coverage

Bad news is good news. Because it sells better than success stories. And scandals are media gold.