Walter AG from Tübingen is one of the world’s leading metalworking companies. The machining specialist offers a comprehensive range of precision tools for the automotive, aerospace and rail industry as well as mechanical engineering. At the Walter Technology Center, Industry 4.0 becomes tangible.
thepublic® has been supporting Walter AG in all areas of communication since 2017: from technical product communication in trade media, corporate PR and management consulting to the development of a long-term communication strategy and positioning in the field of digitalisation. Services include trade fair PR, management keynotes and interviews, the organisation of international press conferences, copywriting press releases, technical articles and bylined articles.
The result: With around 400 publications, Walter AG has achieved a reach of 18.6 million per year. With digital B2B communication on its own channels, Walter is also steadily expanding its brand awareness and digital marketing, touching target groups along the customer journey and making Engineering Kompetenz a personal experience.