Donnafugata ranks as one of the most prestigious wine estates in Italy, is one of the 18 members of the Istituto Grandi Marchi and stands for pioneering work in the field of quality winemaking in Sicily. Already an icon in Italy, the family winery is has now conquered the German and Swiss premium wine market – thanks also to thepublic®.
thepublic® has created more brand visibility through media relations and excellent contacts with top chefs and sommeliers. On media visits in Hamburg, Munich, Frankfurt and Zurich we take chilled wine that directly into the editorial offices of lifestyle media such as Salon or Cosmopolitan and specialist magazines such as Falstaff, Wein+Markt or marmite.
Donnafugata is more than wine: cooperations with Netflix and Dolce&Gabbana reach new target groups and open the doors of top-tier lifestyle media. Michelin-starred chefs such as Tim Raue, Kevin Fehling or Ali Güngörmüs together with José Rallo, who runs the winery with her brother Antonio, enchant even the most critical of journalists at our press events in Berlin, Hamburg and Munich. The result: Editorial coverage in Frankfurter Allgemeine Sonntagszeitung, Süddeutsche Zeitung and NZZ as well as Gala, Bild der Frau, Blick or Schweizerische Weinzeitung. Donnafugata is just as visible in lifestyle and opinion-leading daily media as it is in important trade journals.