On land, water or in the air: the XROC case protects high-quality equipment from water, dust and vibration. With XROC, family-owned company AUER Packaging has launched a protective case series of the highest quality. Hunters, photographers and sports fishing enthusiasts alike appreciate the product for its robustness and light weight.

Since 2018, thepublic® has been strengthening the visibility and reputation of XROC through continuously successful PR. Influencer campaigns with product testers achieve a high online visibility in social media – specific to each target group. Credible recommendations from real users also increase the attractiveness of the brand and strengthen the brand perception in the target group. The result: the XROC has become an absolute must-have for hunters and photographers. Through the planning and implementation of trade fair communications, we are also in constant contact with the media. thepublic® continuously opens up new markets and target groups for its clients with innovative cooperation possibilities. Since its market launch, XROC has been a strong B2B product and an indispensable companion for every mission.