thepublic® represents all 16,200 Champagne growers and 370 Champagne houses in Germany and Austria on behalf of the Comité Champagne. Our communication on the protected designation of origin complements the brand communication of the individual producers. Our mandate: to promote knowledge of the AOC Champagne among professionals in wine distribution, HORECA and educational institutions.Unser Mandat: das Wissen um die AOC Champagne bei Profis im Weinvertrieb, HORECA und Bildungsinstitutionen zu fördern.
We maintain close and personal contact with lifestyle, trade and consumer media, influencers and opinion leaders. We reach the media through press conferences, press trips and Champagne events. We closely monitor the extensive media coverage. We closely monitor the extensive media coverage. We also cover legal issues relating to the protection of the Champagne appellation.
Our most important task is to provide training for professionals from the gastronomy, hotel, sommelier and retail sectors in masterclasses, training courses and tastings. These events explore all facets of the fascinating world of Champagne: its unique diversity, its history spanning more than 350 years, its viticulture optimised for the production of the highest quality sparkling wine, and its highly complex winemaking process. In this way, we keep Champagne in the spotlight, sharpen the distinction between Champagne and other sparkling wines and contribute to the protection of the appellation.