Multimedia Press Kit
New Industry Standard for Product Protection
Bosch and Koenig & Bauer to Showcase Their Joint Platform, “ava”, at LUXE PACK Monaco
The market for product protection, brand protection, and traceability has been highly fragmented to date. To offer brand manufacturers a comprehensive and flexible solution to this challenge, Bosch Secure Authentication and Koenig & Bauer Vision & Protection are combining their expertise in a new partnership: At LUXE PACK Monaco 2026, the partners will present their joint platform, ava (a verification app), for the first time.
Facts & Figures
This document provides facts, figures, and data on the key risks of modern product piracy and the industries most affected.
Q&A
In this document, you’ll find the most frequently asked questions about Origify and our experts’ answers.
General Information
Product counterfeiting is no longer a marginal issue but a global risk to the economy, security, and consumers. In the European Union alone, this results in billions in losses each year – coupled with risks to health and product safety, as well as serious consequences for companies, supply chains, and trust in brands and commerce. With Origify, Bosch Secure Authentication has now developed a comprehensive solution that enables products to be uniquely authenticated based on their natural surface structure without altering the product itself; the solution includes software, a white-label app, and the associated service.
Statements and profiles of the Managing Directors of Bosch Secure Authentication
Oliver Steinbis,
Technical Managing Director
“I am convinced that technology should do more than just work. It should build trust, protect what matters, and open up new possibilities. Origify makes brands’ digital product identities more secure, supply chains more transparent, and customers more confident. All of this builds trust – among manufacturers and consumers alike. In this way, trust itself becomes an invisible part of every product.”
Florian Hachenberger,
Commercial Managing Director
“Product identity is a brand’s strategic asset – and it must be protected. With Origify, we safeguard brand manufacturers from financial loss and protect consumers from security risks.”
Podcast “MY DATA IS BETTER THAN YOURS” – Interview mit Oliver Steinbis, Technischer Geschäftsführer der Bosch Secure Authentication GmbH
Podcast “MY DATA IS BETTER THAN YOURS” – Interview mit Florian Hachenberger, Kaufmännischer Geschäftsführer der Bosch Secure Authentication GmbH
Photo gallery
Videos
Other press releases
16.04.2026 | Ein Jahr Bosch Secure Authentication: Origify setzt neuen Standard für Authentizität
18.12.2025 | CES 2026: Bosch gestaltet die Zukunft von Mobilität, Fertigung und Technik im Alltag
16.10.2025 | Neue Bosch-Tochter entwickelt Lösung zur Identifikation von Fake-Produkten
About Bosch Secure Authentication GmbH
Bosch Secure Authentication, a wholly owned subsidiary of Robert Bosch GmbH, was established in 2024 and is part of the Bosch Group. Since 2017, Bosch has been working intensively on visual authentication and traceability and has already tested and implemented the technology in its own production lines. Building on this, the company now focuses on the development and marketing of solutions for the printing industry, the luxury goods market and the manufacturing sector. https://www.bosch-origify.com/
Company and press contacts
Bosch Secure Authentication GmbH
Miriam Dik
+49 172 7515810
miriam.dik@bosch.com
thepublic GmbH
Jonathan Wurster
+49 151 14648048
j.wurster@thepublicpr.com