{"id":2638,"date":"2022-11-11T11:23:46","date_gmt":"2022-11-11T10:23:46","guid":{"rendered":"http:\/\/thepublicpr.com\/2022\/11\/11\/b2b-communications-that-drive-sales-sustainable-labels-conquer-new-markets\/"},"modified":"2025-10-29T12:25:34","modified_gmt":"2025-10-29T11:25:34","slug":"b2b-communications-that-drive-sales-sustainable-labels-conquer-new-markets","status":"publish","type":"post","link":"https:\/\/thepublicpr.com\/en\/blog\/b2b-communications-that-drive-sales-sustainable-labels-conquer-new-markets\/","title":{"rendered":"Sales-promoting B2B communication: sustainable labels capture new markets."},"content":{"rendered":"\n<p>Etiket Schiller is one of the leading label manufacturers in Germany. The family-run business is a specialist in the production of self-adhesive labels, tags, stickers and type plates for industry, small trades and medicine. Since 2016, this manufacturer has been implementing an end-to-end sustainability concept both for the business and for its products. From procurement through to disposal. <\/p>\n\n<p>thepublic\u00ae started its media relations work in 2016 with the objective of positioning and raising awareness of Etiket Schiller as Germany\u2019s leading provider of sustainable labels. With continual and focused PR work, Etiket Schiller has made sustainable labels its very own topic and is present in the media and among opinion-leaders. thepublic\u00ae establishes the two managing directors as the go-to contacts and sources of information for specialist media in the packaging industry and for expertise in customers\u2019 trade media. With a digital press kit, regular press releases, an editorial schedule and an annual media tour, Etiket Schiller achieved more than 100 pieces of coverage in the focus media for the beverage, food and cosmetics industry in the first two years.<\/p>\n\n<p>The result: The PR budget returns more than three times its value in terms of media coverage (PR ROI). New customer inquiries from industry giants placed with Etiket Schiller can be traced directly back to media reports.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Etiket Schiller is one of the leading label manufacturers in Germany. The family-run business is a specialist in the production of self-adhesive labels, tags, stickers and type plates for industry, small trades and medicine. Since 2016, this manufacturer has been implementing an end-to-end sustainability concept both for the business and for its products. From procurement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales-promoting B2B communication<\/title>\n<meta name=\"description\" content=\"How sustainable labels promote B2B communication and conquer new markets | With continuous and focused PR work, Etiket Schiller is making sustainable labels its focus and is present in the media and among multipliers | Read now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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