{"id":2636,"date":"2022-11-11T11:24:19","date_gmt":"2022-11-11T10:24:19","guid":{"rendered":"http:\/\/thepublicpr.com\/2022\/11\/11\/made-in-germany-the-inventor-of-electrical-tools-on-an-international-pathway\/"},"modified":"2025-08-18T17:51:16","modified_gmt":"2025-08-18T15:51:16","slug":"made-in-germany-the-inventor-of-electrical-tools-on-an-international-pathway","status":"publish","type":"post","link":"https:\/\/thepublicpr.com\/en\/blog\/made-in-germany-the-inventor-of-electrical-tools-on-an-international-pathway\/","title":{"rendered":"Made in Germany. The inventor of power tools goes international."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2636\" class=\"elementor elementor-2636 elementor-1912\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-233f6086 e-flex e-con-boxed e-con e-parent\" data-id=\"233f6086\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-375c320e ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"375c320e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The world\u2019s first power tool was an invention by a Swabian company \u2013 FEIN, which built the first electric hand drill in 1895. At that time, the company had already been in business for just under 30 years. Today, this long-established company is a world-renowned power tool manufacturer. Since 2006, thepublic\u00ae has ensured that FEIN\u2019s innovations and brand values are continuously communicated to the target group of professional users. In the media, on the web and in social networks. The opinion leaders among the specialist media see FEIN as a reliable and competent partner. Using strategic communications concepts, we establish touchpoints and measure the media usage of more than twenty precisely defined user target groups \u2013 and reach them directly with little waste circulation. This enables thepublic\u00ae to continually increase FEIN\u2019s brand recognition and attractiveness.<\/p>\n<p>The result: Through international specialist media relations, thepublic\u00ae has been able to more than treble the amount of coverage in six international focus markets since 2010.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world\u2019s first power tool was an invention by a Swabian company \u2013 FEIN, which built the first electric hand drill in 1895. At that time, the company had already been in business for just under 30 years. Today, this long-established company is a world-renowned power tool manufacturer. Since 2006, thepublic\u00ae has ensured that FEIN\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Made in Germany. 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