{"id":2632,"date":"2022-11-11T11:27:46","date_gmt":"2022-11-11T10:27:46","guid":{"rendered":"http:\/\/thepublicpr.com\/2022\/11\/11\/the-forgotten-world-class-wine\/"},"modified":"2025-08-18T19:28:54","modified_gmt":"2025-08-18T17:28:54","slug":"the-forgotten-world-class-wine","status":"publish","type":"post","link":"https:\/\/thepublicpr.com\/en\/blog\/the-forgotten-world-class-wine\/","title":{"rendered":"The forgotten world-class wine"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2632\" class=\"elementor elementor-2632 elementor-1919\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c16f427 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c16f427\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;_ob_glider_is_slider&quot;:&quot;no&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c81c3b5\" data-id=\"5c81c3b5\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc690b6 ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"5fc690b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The challenge: Sherry wines are incredibly multifaceted and make excellent companions for food. Some sherry wines have been awarded 100 Parker Points and are held in great esteem by wine professionals. But the image among consumers is dominated by sweet cream sherries that are sipped by elderly ladies at bridge evenings. As Sherry Information Bureau for Germany, it is thepublic\u00ae\u2019s task to change this.<\/p>\n<p>The three-year campaign: A top-down strategy communicates the variety of Fino, Manzanilla, Oloroso and Palo Cortado initially to wine professionals in retail and the hotel and restaurant business, to bartenders and Michelin-starred chefs. And provides these professionals with inspiration to create cocktails and Sherry menus and to extend their ranges and wine lists. The campaign included fully booked Sherry food pairings, masterclasses at food events and maintenance of the campaign website SHERRY \u2013 TASTE, DISCOVER, LOVE. Three word-of-mouth campaigns in the form of SHERRY COCKTAIL CHALLENGE and SOCIAL SHERRY TASTING create great visibility in German-speaking social media and attract new Sherry fans.<\/p>\n<p>The result: Sherry is back! The second-phase strategy of focusing on 30- to 35-year-old wine novices who are discovering the wines from Jerez for the first time \u2013 completely free of prejudices \u2013 is working well. In their cover stories and in their coverage of trips and tastings, all major German-speaking media are writing about this region on Spain\u2019s Atlantic coast and its wines. Sherry is once again a hot topic at the most important B2B and B2C wine events and on many good wine lists throughout Germany.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-0f236dd e-flex e-con-boxed e-con e-parent\" data-id=\"0f236dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The challenge: Sherry wines are incredibly multifaceted and make excellent companions for food. Some sherry wines have been awarded 100 Parker Points and are held in great esteem by wine professionals. But the image among consumers is dominated by sweet cream sherries that are sipped by elderly ladies at bridge evenings. As Sherry Information Bureau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-2632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The forgotten world-class wine - thepublic<\/title>\n<meta name=\"description\" content=\"The forgotten world-class wine and its fascinating history \u25ba Find out more about this fine wine now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thepublicpr.com\/en\/blog\/the-forgotten-world-class-wine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The forgotten world-class wine - 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